Nature Tech: a nascent ecosystem

  Everyone wants to do their bit to help save the planet, right? The problem is that becoming eco friendly can look a bit daunting, especially if you’re managing a small business. How exactly can you make an impact? With so many sustainable options out there, it can be hard to know where to start.  Don’t be put off though – it’s definitely worth the effort. Becoming an  eco friendly brand  isn’t just good for the environment, it’s also good for business. There’s now a ton of research that shows that sustainability is increasingly important to consumers.  Take  Unilever’s Sustainable Living Brands  as an example, which are growing 69% faster than the rest of the business. Then there’s the performance of B Corps, a group of businesses that are certified for their environmental performance. B Corps in the UK grew an astonishing  28 times faster  than other businesses. But it’s not just about growth – data shows that people are also prepared to  pay a premium  for  environmentally friendly

  Everyone wants to do their bit to help save the planet, right? The problem is that becoming eco friendly can look a bit daunting, especially if you’re managing a small business. How exactly can you make an impact? With so many sustainable options out there, it can be hard to know where to start.  Don’t be put off though – it’s definitely worth the effort. Becoming an  eco friendly brand  isn’t just good for the environment, it’s also good for business. There’s now a ton of research that shows that sustainability is increasingly important to consumers.  Take  Unilever’s Sustainable Living Brands  as an example, which are growing 69% faster than the rest of the business. Then there’s the performance of B Corps, a group of businesses that are certified for their environmental performance. B Corps in the UK grew an astonishing  28 times faster  than other businesses. But it’s not just about growth – data shows that people are also prepared to  pay a premium  for  environmentally friendly

  When people talk about   climate tech , they tend to mean   carbon tech . It’s all carbon tunnel vision: Carbon footprint, carbon equivalent, carbon credit, carbon compensation, carbon emission reductions, carbon offsets , decarbonization and so on. By extension, the entire debate about energy transition, energy transformation, clean power and green energy is similarly a debate that is largely held within the carbon tunnel. Make no mistake about it. These are important topics to address. The energy transition will not only prevent catastrophic climate change but have massive benefits for human health by tackling fossil-fuel induced air pollution at the source. As the above highlights, there is more at play than justified concerns and alarm bells about the atmospheric carbon concentration. The reason we care about the climate is not necessarily because we have an inherent affection to the climate as it is. It is because we enjoy the benefits a stable and temperate climate gives us. It

  When people talk about   climate tech , they tend to mean   carbon tech . It’s all carbon tunnel vision: Carbon footprint, carbon equivalent, carbon credit, carbon compensation, carbon emission reductions, carbon offsets , decarbonization and so on. By extension, the entire debate about energy transition, energy transformation, clean power and green energy is similarly a debate that is largely held within the carbon tunnel. Make no mistake about it. These are important topics to address. The energy transition will not only prevent catastrophic climate change but have massive benefits for human health by tackling fossil-fuel induced air pollution at the source. As the above highlights, there is more at play than justified concerns and alarm bells about the atmospheric carbon concentration. The reason we care about the climate is not necessarily because we have an inherent affection to the climate as it is. It is because we enjoy the benefits a stable and temperate climate gives us. It